An inappropriate design choice can confuse and confuse restaurant visitors. Different dining concepts and styles create different expectations. The overall style, design and aesthetics of the restaurant are very important parts of building your brand. We often collaborate with restaurant designers and we also have our in-house team of experts who have their finger on the pulse of current restaurant trends. Our team creates this guide with tips on how to choose the right restaurant chairs for fast casual restaurants, casual dining venues, cafes and food courts and cafeterias.
Fast and casual restaurant
Fast, fast-casual restaurants have exploded over the past decade as health-conscious consumers begin to seek more dining experiences that combine the convenience of fast-food meals but with the transparency of home cooking. These types of venues don’t very often offer table service and instead offer a fast-food-like experience, where visitors select their meals at the counter and then choose a seat in the dining room.
While fast food companies try to present themselves or market themselves as cool places to eat, fast casual restaurants were designed and built from the ground up with the trend in mind. With millennials as their primary target audience and demographic, fast casuals frequently build their brands around designs and themes that appeal to a younger consumer demographic.
Creating consistent and accurate branding is crucial when selecting restaurant seating options for a fast casual restaurant concept. A restaurant’s furniture is as much a part of its brand image as the name, logo, and even the food and menu, so make sure each aspect complements the others. Stick to clean, modern and attractive designs, and try to prioritize durability and ease of maintenance. Fast casuals have short, quick visits and heavy traffic. But without table service, staff may not notice spills in time. Keep this in mind when buying a restaurant for this type of venue, as you can opt for spill-resistant commercial-grade furniture.
Informal and casual restaurants
Informal and casual restaurants, especially family restaurants, first appeared in the 1960s in response to an increase in the number of dual-income families. They were looking for the experience of sitting down together for a meal without the time and effort of cooking at home. These types of sites offer the whole package. Excellent food at reasonable prices with table service, and a very pleasant atmosphere.
Customers in more relaxed venues have increasingly begun to anticipate a full experience, so it is important to choose furniture that is suitable for this type of restaurant. Profit margins on alcoholic beverages and desserts are generally highest at casual restaurants. If you offer discounts on these items, it might help keep guests seated.
Upholstered restaurant chairs add a new level of comfort and style, especially when made from sturdy fabric that matches the restaurant logo and other branding elements in color and pattern. A casual dining establishment’s ability to accommodate a variety of customer seating preferences is also crucial. This includes the accommodation of wheelchairs, high chairs and booster seats.
Coffee or Coffee
It’s for good reason that the terms ‘café’ and ‘coffee shops’ are often used interchangeably in the minds of the general public. Light fare like pastries and sandwiches are commonplace in American cafes in addition to hot drinks, while coffee is the main attraction in cafes. Brand image and public opinion are the deciding factors when it comes to cafes. If a place is called a cafe or a cafe, customers still expect more or less the same experience. They expect to order at the counter, pick up their drink or food, and choose between going or sitting down for a few hours of relaxation or productivity.
The image you have in mind when you think of a café is a pleasant, peaceful and personal setting. Customers should choose the experience that makes them feel most welcome. You can provide a wide range of seating options, such as a bar lined with stools, bistro tables and sofas or lounge chairs.
Cafeteria or food court
The food space of a food court or cafeteria should be modern, attractive and simple to maintain. Cafeterias are spaces where people can take a break, meet and have a meal. The main type of visitors are workers and students, so furniture should help you cater to them. Due to high volume and short visits, chairs and tables are continually moved around the space. For greater capacity, variable seating options and chair height can help make the most of the dining area.
It’s possible to design restaurant furniture that enhances rather than dilutes your brand by learning what customers want from different types of dining experiences. In addition to quality and appearance, it is important to consider how the chairs will fit into the overall concept of the restaurant.