Incubeta MENA Announces Change in Leadership Structure to Execute Global Growth Strategy

  • Following the acquisition of Bruce Clay MENA, Incubeta MENA today announces changes to the group structure and management team to reposition itself as a market leader and execute its global growth strategy.

London and Dubai: A leading digital marketing group, Incubeta today announces structural management changes to its MENA offices with immediate effect. This move follows the successful acquisition of Dubai-based integrated digital marketing agency Bruce Clay MENA in June 2022.

Victoria Webb, Incubeta’s current MENA Market Manager, will serve as Regional Director of Growth and Innovation, looking after regional expansion, relationships with key platform partners (such as Google ) and managing the agency’s overall revenue growth. Victoria’s market leadership position will be taken over by Neal Patel, Managing Director of Bruce Clay MENA.

These changes in management structure will enable Incubeta MENA to execute its global growth strategy, providing its clients with a fully integrated, end-to-end digital offering and access to Google Marketing Platform solutions.

Victoria Webb, Regional Director of Growth and Innovation, comments: “A key focus for 2022 has been to strengthen Incubeta’s position as a leading digital solutions partner in the MENA market and with Neal’s successful tenure as Managing Director of Bruce Clay MENA combined with his vision for Incubeta. MENA, I believe these changes will accelerate our goal of increasing Incubeta’s presence and achieving our growth ambitions in the MENA market. I look forward to stepping into my new role and delivering value to partners and customers through integrated digital solutions that will drive sustainable business growth. I am delighted to join the Incubeta team in Dubai, which plays a key role in promoting digital maturity and innovation as part of the digital industry in the MENA region. »

Neal Patel, Managing Director of Incubeta MENA comments: “Victoria has done an amazing job introducing the Incubeta brand to the MENA market and has acquired fantastic customers, throughout the pandemic and from far and wide in Cape Town. With his arrival in the market and the direction of our growth on the ground, we are in a privileged position to really advance the MENA market. By blending our creative and organic Bruce Clay capabilities into Incubeta’s performance, technology and pure data products, we have a unique agency capability unlike any other in the region. This is exciting, not only for us, but also for customers in the region”


About Incubeta

Incubeta is a marketing partner specially designed to help companies improve their growth. An international team of experts in marketing, technology, data and creation, Incubeta is a team of more than 700 creators, thinkers, makers and doers.

Operating in 22 offices around the world, Incubeta is a market-leading specialist that uses the power of digital to unlock and amplify business growth potential through bespoke, localized digital solutions with global expertise. With over 20 years of experience in the digital space, Incubeta puts ownership and control of the customer experience back in the hands of the advertiser.

As the largest and longest serving Google Marketing Platform (GMP) business partner in EMEA and APAC, Incubeta has proven by working with leading brands that they are leading specialists in helping advertisers to tackle complex projects such as internalization, personalization, data activation. and advanced digital media.